Being an entrepreneur and coming from a multi-million dollar family, you would think Kylie Jenner would be content with the amount of money she currently has. Her new brush line she just launched suggests otherwise.

The 20-year-old reality television personality thought it would be a great idea to produce a 16 “luxury” make-up brush set and sell them for the price of $360.

Now certainly I’m not the only person who her brush line is ludicrous, many people high-up in the beauty industry have publicly slammed her new product on social media.

James Charles, makeup artist and youtube personality, tweeted, “ I love Kylie but what the f***?? For $360 those brushes better do my makeup FOR me and facetune my photos after too.”

Not only is the cost of her product is ridiculous but her reasoning behind the sticker price is absurd. Jenner states in a tweet, “I always fight for the lowest price on all my products. Here are some other real brush lines for reference.”

Being her own boss and CEO of Kylie Cosmetics she should be the one who has the final say in her prices. She shouldn’t have to “fight for them,” who exactly is she fighting with?

Many popular beauty gurus get sent products from makeup companies for free so they can review the products to their viewers. Most of the time the reviews are positive which makes people want to buy them since they trust their opinion.

Jenner sent her brushes to several makeup artists such as Jeffree Star, Manny MUA, and Laura Lee. Probably one of the dumbest ideas she has ever made. With the following these beauty gurus have, millions of people will see their reviews. Not one of the reviews made were positive.

Star not only bashes the brushes themselves but he also degrades the packaging of the brushes. “Feels very cheap,” Star said in a Youtube video. “Feels like it came from the Dollar Tree.” The silver chrome makeup case is a no for most beauty lovers.

The brushes themselves shed a ton since they’re real-hair brushes and feel very uncomfortable on the skin. They do the same thing a $20 brush set would do and certainly don’t do what a true $360 brush set would do.